February, 2024

The Power of ‘Stop Start Continue’ for Effective Feedback

by Robert Clinkenbeard

Do you ever find yourself at a crossroads when giving or receiving feedback within your team? If so, you’re not alone. Many leaders, including CEOs I’ve had the privilege to coach, share this challenge. The discomfort in addressing performance issues or the lack of psychological safety for open discussions often hinders team progress. But what if there was a straightforward exercise that could change all this?

Enter ‘Stop Start Continue’ – a simple yet powerful tool I introduce to executive teams to foster vulnerability-based trust and streamline feedback. This method not only eases the process of giving and receiving feedback but also integrates seamlessly into routine team interactions, transforming how teams communicate and improve together.

Why ‘Stop Start Continue’?

At its core, ‘Stop Start Continue’ serves as a reflective exercise, ideal for post-mortem analysis of projects or regular team performance reviews. It’s a strategy that empowers teams to identify what went well, what didn’t, and what should be the focus moving forward. High-performing teams, or ‘A Players,’ thrive on such feedback for continuous improvement and mastery. This approach not only builds psychological safety but also drives performance by making feedback a habitual practice.

Kickstarting ‘Stop Start Continue’: A Guide to Positive Feedback

Now that we’ve covered the importance of ‘Stop Start Continue’ in fostering effective feedback within teams let’s explore how to launch this exercise successfully and make it a cornerstone of your team’s feedback culture.

The Best Initial Approach

Begin with positivity. Start the ‘Stop Start Continue’ session by highlighting what team members excel at – the ‘Continue’ part. This initial round of praise sets a positive tone and eases the team into the feedback process, making the subsequent steps more approachable.

Conducting the Exercise

Transitioning to the main event, distribute sheets into three sections: Stop, Start, and Continue. Team members write feedback for each category, focusing on areas for cessation, initiation, and perpetuation. This round-robin of constructive feedback culminates in a comprehensive development plan for each individual, fostering a culture of mutual respect and support.

Deepening the Impact

To deepen the exercise’s impact, encourage voluntary sharing of feedback face-to-face, starting with the CEO. This practice enhances trust, psychological safety, and openness within the team, laying the groundwork for profound personal and professional growth.

Maximizing Impact with ‘Stop Start Continue’: Action and Results

In our journey through ‘Stop Start Continue,’ we’ve uncovered how to initiate and conduct this transformative feedback exercise. Now, let’s focus on leveraging the feedback for maximum benefit and cultivating a culture of continuous improvement.

Acting on Feedback

Encourage team members to share their ‘Stop Start Continue’ insights with their functional teams. This demonstration of vulnerability not only aids in personal development but also enhances team cohesion and support. It’s a powerful step towards building a trusting and transparent team environment.

The Ripple Effect

Implementing ‘Stop Start Continue’ can lead to developing a team charter and aligning the team around shared values and behaviors. This alignment is crucial for reinforcing the desired team culture and ensuring that the executive team’s actions bolster the company’s overall impact.

Sustained Success

Regularly practicing ‘Stop Start Continue’ amplifies its benefits, fostering an environment where feedback is not only accepted but embraced. This culture shift can replace traditional performance reviews, providing a dynamic and evolving framework for personal and team development.

Harnessing ‘Stop Start Continue’ for Your Team

Imagine a team environment characterized by radical candor, self-awareness, and mutual trust. ‘Stop Start Continue’ is not just an exercise but a catalyst for such a transformation. Curious about adapting this approach into a 90-day blueprint for your team’s success? Contact Robert Clinkenbeard to explore the possibilities and elevate your team’s performance.