ELEVATE 2025: Tools and Strategies Top Landscape Leaders Can’t Miss
Every year, the landscape industry gathers at ELEVATE to ask the questions that matter: How do we grow without losing control? How do we lead teams through change? How do we turn strategy into results?
NALP has built this space for leaders to explore those answers, and Wilson360 will be there as a Preferred Provider for Industry Peer Groups. Our team will share insights on leadership, scaling, and turning data into actionable steps.
Below, NALP offers a closer look at what makes ELEVATE 2025 a must-attend event, from education and networking to the innovations shaping the industry.
What Sets ELEVATE Apart
You might think it’s just another industry event. However, ELEVATE is where leaders of the industry’s top companies gain actionable strategies and discover the latest innovations.
ELEVATE, presented by NALP and powered by Cat, features a variety of education sessions, networking opportunities, and a cutting-edge Expo hall showcasing the latest industry innovations. This year’s event runs Nov. 2–5 in Phoenix, Arizona, giving attendees the chance to connect with new peers on the West Coast.
Relevant Education
ELEVATE features 50 education sessions, carefully selected by landscape professionals. The sessions are designed to bring value and learning to opportunities to every position in a landscape organization. This year, NALP revived the call-for-proposals process, allowing the program committee to select new speakers who offer fresh perspectives and insights.
Key education themes include AI, mergers and acquisitions, workforce development, and mental health and wellness. Attendees can choose from eight different education tracks, including Leadership & Management, Technology & Innovation, Human Resources, Recruitment & Retention, Sales & Marketing, Finance & Accounting, Operations, Safety & Risk Management, Sustainability, and the Grow Your Business track.
The Grow Your Business track provides ambitious owners and leadership teams with the essential tools, strategic insights, and leadership frameworks to achieve real and lasting success.
Robert Clinkenbeard, CEO of Wilson360, will present “The 10 Million-Dollar Blueprint: Smart Scaling for Profitability,” while Steve Steele, Wilson360’s financial and business practices leader, will lead “Turning Data into Action: Moving from Data Overload to Insights.”
“You don’t need tons of data to get meaningful KPIs,” Steele says. “I’ll show where to find the critical metrics that provide the most insight and how to assess whether your systems are KPI-ready. Having data isn’t enough; it has to be the right data.”
Powerful Networking
Networking is a central feature of ELEVATE, providing opportunities for leaders to engage in meaningful conversations and share insights through roundtable discussions.. Networking is a central feature of ELEVATE, offering leaders opportunities to engage in meaningful conversations and share insights through structured and informal settings:
- Let’s Talk Shop: Share experiences, explore challenges, and exchange practical insights within your specialty.
- Breakfast with Champions: Choose from 57 peer-to-peer learning discussions in an informal morning setting.
- Role-Based Roundtables (new this year): Discuss day-to-day challenges and perspectives with peers in similar roles.
- Campfire Conversations: Participate in open dialogues on leadership, technology, and team building on the Expo floor.
- Social Events: The Welcome Reception, Expo Happy Hour, and the ELEVATE Bash provide additional opportunities to connect with new and long-time peers.
Cutting-Edge Innovations
The ELEVATE Expo spans 33,000 square feet and features over 170 exhibitors showcasing the latest products, technologies, and services in the landscape industry. The show floor is designed to foster meaningful conversations with vendors and peers alike. Beyond seeing new innovations, attendees can discuss day-to-day operational challenges, explore practical solutions, and collaborate with product managers on ideas for future development.
How to Make the Most of ELEVATE
Attending ELEVATE provides an opportunity to gain insights that can be applied directly to your business. Approach the event with an open mind, ask questions, and discuss takeaways with peers to maximize learning. With so many education sessions available, consider bringing your team to divide and attend different sessions—this allows for broader coverage and shared insights. NALP also offers a discounted registration rate of $860 per participant for companies sending ten or more attendees.
