CHERYL STEELBERG

Landscape industry public relations veteran Cheryl Steelberg has been creating compelling brand stories for content and integrated marketing for years. Knowing how to engage and connect with readers has been a hallmark of her ability to craft effective and powerful messages that get the attention of busy decision-makers.

An experienced marketing and communications professional, Cheryl leads corporate communications and media relations for the Wilson360 team, in addition to providing strategic leadership in marketing and communications for Wilson360 clients nationwide.

Cheryl began her career in automotive industry PR, before spending eight years in travel advertising and non-profit sector fundraising. Prior to joining the Wilson360 team in 2011, she served as Director of Public Relations for ValleyCrest Companies, the billion-dollar California-based landscape firm (now BrightView).

She has worked closely with traditional and digital media platforms, and has managed media and promotional events for advocacy groups, higher education and corporate campaigns. A skilled editor and innovative thinker, Cheryl never loses sight of why the brand story is important to a client’s mission, vision and bottom line.

Cheryl is a graduate of California State University in Long Beach and lives in Los Angeles.